Case · 3 min read

AI Assistant for Your Online Store: Answers and Leads 24/7

How an AI chat helps your e-commerce store answer product questions, collect leads, and cut support load — without hiring more operators.

Table of contents

The Problem: Customers Leave Without an Answer

Your online store is open 24/7, but your support team isn't. A customer asks at 11 PM: "Is this size in stock?" or "Where's my order?" — and walks away to a competitor before getting a reply in the morning.

Auralix AI assistant solves this: instant answers, around the clock, powered by your own product catalog and FAQ.

What an AI Chat Can Do for an Online Store

Answer product questions

Upload product descriptions, specs, shipping terms, and return policies to the knowledge base. The agent answers accurately from your data — no guessing.

Examples of questions the agent handles:

  • "Does this sofa come apart?"
  • "Is there a warranty on electronics?"
  • "What size should I pick for someone 5'7"?"

Collect leads and contact details

If an item is out of stock, the agent offers to save the customer's contact and notify them when it's back. If a customer wants advice, it collects a name and phone number for a manager.

Help with orders

The agent can explain how to place an order, apply a promo code, or track a shipment — removing routine questions from your operators' queues.

Real Results

Stores using AI chat typically see:

  • −40–60% contacts to live operators
  • +15–25% chat-to-lead conversion (thanks to instant replies)
  • Zero missed requests during off-hours

How to Set Up AI Chat for Your Store

1. Build the knowledge base

Upload to Auralix:

  • Store FAQ (shipping, returns, payment)
  • Product catalog or descriptions of popular items
  • Warranty and exchange policy
  • Contact details and business hours

2. Install the widget

Copy one <script> tag and paste it into your site's code before </body>. The widget appears on all pages.

3. Enable lead collection

Turn on name and phone collection — the agent asks for contact details when a shopper asks about availability or signals purchase intent.

4. Connect your CRM

Via Webhook, new leads go straight into your system — HubSpot, Pipedrive, or any other CRM.

What the Agent Won't Handle

An AI agent doesn't fully replace an operator. Hand off to a human for:

  • Conflict situations and complaints
  • Non-standard requests (corporate orders, custom terms)
  • Cases requiring real-time access to the order database

Auralix handles this with escalation: the agent offers "Connect to a manager" when requests get complex.

FAQ

Can the chat be connected to Telegram and WhatsApp, not just the website? Yes. Auralix supports all three channels. Shoppers write wherever they prefer.

Can the agent check order status? If your CRM or platform supports Webhooks or an API, the agent can query data in real time. This is configured per project.

How many products can I add to the knowledge base? Up to 1,000 documents on the Pro plan. For large catalogs, we recommend uploading consolidated FAQs rather than individual product cards.

Summary

An AI chat is a support manager that works 24/7, never gets tired, and responds in seconds. For an online store, that means fewer lost customers and more leads captured outside business hours.

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